Tory Burch is an attainable, luxury, lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch. Perceiving a void in the market for a sophisticated American aesthetic at an accessible price point, Tory wanted to create stylish yet wearable clothing and accessories for women of all ages. Tory Burch was launched in February 2004 as a lifestyle concept with multiple product categories, including ready-to-wear, handbags, shoes and jewelry. Going against the minimalist trend that was popular at the time, Tory designed her flagship boutique, in downtown New York, to feel more like a room in her own home than a traditional retail store. Key design elements featured in all boutiques include orange lacquer doors, mirrored walls, and Lucite fixtures. Tory's childhood on a farm outside of Philadelphia, as well as her mother and father's unique sense of personal style, influence the aesthetic of the collection. Her sensibility is also inspired by art, photography, films, travel and the work of interior designer David Hicks. Graphic prints, bold colors and ethnic detailing are all signatures of the brand. Celebrity fans include Cameron Diaz, Oprah Winfrey, Jennifer Lopez, Uma Thurman and Hilary Swank. Tory Burch is available at free-standing Tory Burch boutiques, www.toryburch.com and over 450 select department and specialty stores worldwide.